You know it. There's a lot of noise out there in business and on the internet - Everyone wants to get everyone else's attention to communicate their message, and no one has time to listen. So directing quality attention on to your product or service, is a huge task. Then, even if you win people's attention at the beginning, the information is too complicated or seemingly irrelevant, so they easily become distracted by something else.
Only 30% of people tend to make spontaneous choices, based on instinct. The rest need something more, especially in technical and corporate contexts. The fact is, people may really want your service or product. But realizing how your service or product serves them takes time - time that they don't have!
This is where my experience with globally active clients has given me skills and knowledge to identify critical information that those difficult-to-win customers need to know. This way I can help you create content that engages and informs customers at exactly the right time and level, to keep them engaged with your product.