Write technical documents that keep selling for you!
The international language of many industries is English, and English is the language most used for writing technical content. However, it is often not the native language of the readers (or even of the authors) of such documentation. Many readers have limited knowledge of English, and are easily confused by complex sentence structures or number of meanings and synonyms which English words can have.
The key factor for a controlled and simplified form of English was a request from the customers (i.e. the Airlines), of which 80% are not native English speakers, because they need correct maintenance information to guarantee the aircraft safety and availability.
Complex technical instructions can be misunderstood and misunderstandings can lead to accidents. Simplified technical English (STE) makes technical texts easy to understand by all readers and can be regarded as an important and valuable resource for technical writing to simplify the correct understanding of the maintenance instructions by the operators, remove linguistic barriers and reduce risks of error.
Another problem that arises with content quality and availability is the structure of the content. If your product information is lost inside a large PDF document, and the types of information that belong together are spread across different parts of the large document, your customer cannot easily find or use your content.
Today, the success of simplified / controlled English and information structure is such that other industries want to use it beyond its intended purpose of maintenance documentation and outside the Aerospace and Defence domains. Interest is also growing within the Academic world (Engineering and Language).
Simplified English and content structure makes your content more powerful at serving your customers and selling your product.